Telegram engagement rates
Buying Telegram members is one of the methods used to increase the number of members in a channel or Telegram group. Although this can help increase channel members in the short term, it may cause problems in the long term. One of the biggest problems that may arise after buying a Telegram member is a decrease in Telegram engagement rates. In this article, we will discuss the reasons for this decrease in engagement rate and examine possible solutions.
- Â Members’ lack of real interest in channel content
One of the main reasons for the decrease in engagement rates in Telegram channels after buying a member is the lack of real interest in channel content. People who are purchased members usually do not actively participate in the channel, and this causes a decrease in engagement and activity in the channel. These members may only stay in the channel for a short time and eventually leave it.
2. Fake members that have no impact on engagement rates
Buying members from various services may automatically add people to your channel who have no activity or even inactive accounts. These people cannot contribute to real interactions in the channel. Therefore, the more fake members there are, the lower the engagement rate will be. The engagement rate on Telegram depends on the number of messages that members like, comment on, or forward, and fake members do not perform these activities.
3. Â Inappropriate content and strategy to attract real audiences
Even if purchased members are not interested in your content, if the content strategy and how it is presented are not designed properly, real members will not be motivated to interact. To increase Telegram’s engagement rate, you must provide attractive, valuable, and relevant content to the audience’s needs. Pointless and low-value content can even cause the audience to flee the channel.
4. Creating a sense of distrust among channel members
Another reason that reduces the engagement rate is creating a sense of distrust among channel members. When real members realize that a large number of channel members have been artificially added, they may lose their trust in the channel. This distrust can reduce interactions and even cause users to leave the channel. For this reason, it is better to use membership purchases and rely on real members as much as possible.
5. Preventing member churn with valuable content
To combat the decline in Telegram engagement rates after purchasing a member, the most important factor in preventing member churn is providing engaging and valuable content. Regularly share content that is engaging and useful to the audience. This action will make real members satisfied with you and even fake members temporarily remain in the channel. This will ultimately increase the engagement rate and loyalty of channel members.
6. Analyzing channel performance after purchasing a member
Another reason that can lead to a decline in engagement rates is the lack of proper analysis and evaluation of channel performance after purchasing a member. If you do not regularly monitor channel performance and member interactions, you may not be able to identify and correct problems. To prevent this problem, you should constantly monitor the rate of interactions, likes, comments, and forwards and make the necessary changes.
7. Not engaging with new and fake members
Many channels disconnect from new and fake members after they purchase a membership. While to maintain a high engagement rate, you should actively engage with all members. This engagement can be through welcome messages, surveys, or even responding to member comments. These methods can help increase member trust and engagement with your channel.
8. The impact of Telegram algorithms on engagement rates
Telegram also has its own algorithms for displaying content in users’ feeds. If there are a lot of fake members on your channel, the likelihood of your content being effectively displayed to real members decreases. Thus, even if your content is of high quality, you may still see a lower engagement rate.
Suggested solutions and strategies to improve Telegram engagement rates
1. Focus on high-quality and valuable content
The first and most important step to improve engagement rates is to provide high-quality content that is attractive to real channel members. This content should provide new and useful information that encourages users to engage more.
2. Actively respond to members
Active communication with channel members, especially if they have questions or comments, can help increase engagement. This shows that you care about members’ opinions and questions and increases trust.
3. Create attractive contests and challenges
Launching various contests and challenges can attract more members and increase their engagement. In this way, members are encouraged to actively participate in the channel.
4. Continuous analysis of channel performance
By analyzing various data, such as engagement rate, member growth rate, and the type of content that is welcomed, you can improve your strategies and increase engagement rates.
5. Use Telegram advertising tools
Telegram offers various advertising tools to attract members and increase engagement. Optimal use of these tools can help increase engagement rates.
Conclusion
Although purchasing Telegram members may initially help increase the number of members, in the long run it can lead to a decrease in Telegram engagement rates. The most important factors contributing to this decrease include members’ lack of genuine interest in the channel’s content, the presence of fake members, and incorrect content strategies. To compensate for these problems, it is essential to pay attention to high-quality content, active engagement with members, and continuous analysis of channel performance.
