content creation on Instagram

Knowing the principles of creating content on Instagram is the key to success in this social network. If you open Instagram right now and go to Explorer, you will come across many pages, bloggers and stores on Instagram.

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Each of them publishes different content with a different purpose in order to gain a good position among customers. One is looking to sell products and earn money, and the other is trying to become a famous blogger by producing educational video content.

In this article, we will share with you the steps of content creation on this attractive platform and then we will share content creation ideas with you.

What is the meaning of creating content on Instagram?

If you ask your friends and family this question, they’ll probably respond with a simple phrase like “post and be active.”

But that’s not all! You need to have a plan to create and publish content, know your audience and provide what they need.

In fact, to use this social network, you must be familiar with the principles of Instagram content marketing. Now that you understand that content creation is not just about sending posts and stories without purpose, let’s review the principles and steps of content creation on this platform together.

Content creation training on Instagram?

After converting your Instagram account to a business account, follow the steps below:

1.Define your goal

If you ask some businesses about the purpose of Instagram activity, they will probably say:

“Everyone is on Instagram. Why not us?”

Don’t be like them! To start working in this social network, you must determine your goal before doing anything. Increasing the audience, creating a network of customers and interacting more with customers are among the goals of creating content on Instagram.

Some large businesses and organizations also turn to Instagram to increase traffic and attract interested customers.

2.Choose a content topic

You need to know what topic you want to create content for? Are you a photographer and want to publish your photos? Or do you have an online store and need Instagram to sell more?

Whatever your goal is, it is better to choose a theme and proceed accordingly. In addition to choosing a theme, successful Instagram pages also choose a specific color palette related to their brand.

3.Know your audience

You produce content for your audience and business customers. The needs and wants of your target audience are the cornerstone of your Instagram content marketing strategy.

If Instagram users don’t use your posts, your content won’t work and you won’t reach your goal. You can use Instagram insight to know your audience.

In this section, you can see their age, gender, place of residence and activity time. You can also get good information by scrolling on the follower page.

Who interacts with your posts the most? What are the current followers of the page? What are their interests?

These questions help to know the audience better.

4.Plan for content creation

Nothing goes without planning. If you post for a week and have nothing to post for two weeks and leave the page alone, you cannot have a successful Instagram page.

This question is more important for online stores. To increase sales and present yourself to customers, you must produce content according to a specific process.

In the Instagram content calendar, specify the content publication date, content type of each post, story and caption.

5.Determine the means of content production

Most Instagram stores use their smartphones to take photos and videos. But after some time of activity in this social network, you will need more advanced content production tools.

Photo background, rain light and phone holder are among the hardware tools for creating content on Instagram. In addition to them, various applications such as Canva, Inshot and Pinterest will also help you in this matter.

Most of these programs are used for image and video editing. We have reached the most difficult stage of content production, which is the idea!

idea

6.Your product is the key to sales

One of the keys to great online sales is making sure your product images and videos are high quality.

However, on Instagram, people tend to like relevant and friendly content, so instead of overtly promoting your content as high-quality ads, you should focus on that.

Don’t forget to convey some spirit and aesthetics. These elements can significantly increase the perception of your brand.

7.Create creative rails

By now, many people have noticed that the Instagram algorithm prioritizes Instagram circles. For this reason, it is better to make the most of this feature to increase your brand recognition.

Since Reels allows a maximum video length of 90 seconds, there is a wide variety of video formats you can create.

You can create custom product photos, how-to guides, blogs, Q&A sessions, brand storytelling videos, and the list goes on.

8.Teach your expertise

One of the most effective types of content on all platforms is educational content. Show your followers that you are an expert in your business.

Explain to them how to use the products and choose your favorite product. For example, food businesses can teach recipes for different foods.

If you sell cosmetics, teach them how to use different creams and the importance of skin and hair care products.

Do you want to work in digital marketing?

Teaching Instagram content production is a good option. Share your experience with your audience to not only review what you’ve learned, but also attract more audiences.

Use Instagram stickers and tags

Whether you’re showcasing your products through posts or stories, you can now use Instagram stickers and Instagram tags.

This allows your audience to see more details with one click and if they decide to buy, the process is completed in seconds. Basically, by making the buying process easier, you are likely to increase your sales.

Show behind the scenes

Instagram audience love to see behind the scenes of your business. If you have a new product, you can post information about the process of making it.

Food factories can use the factory and the space inside it to produce content. Filming the steps of preparing the product and sending it to the customer is also one of the suitable options.

Respond to your audience with questions and answers

Believe it or not, Q&A is one of the best ways to connect with customers. A small Q&A box in Instagram stories can encourage them to ask questions.

And as a brand, you can provide answers both in text and visual form. Not only will they feel heard and influenced by your brand, but you can get insight from these questions to improve. Get your products and marketing strategies in the future.

Introduce the team members

Customers love to connect with brands and showing the human face of a business creates this connection. If you are one of the famous brands, introduce the different teams and explain their roles.

For example, in the post below you can see the influencer marketing team in action. If you are a seller and you do not produce a product yourself, you can tell the story of the people who created the brand.

For example, if you sell products from brands like Adidas, Nike and others on your store page, share the history of those brands and their owners with your customers. Remember, you need to entertain your audience so that they Keep yourself engaged

Providing training, tips and tricks

While many brands usually include instructions on their product box, another effective way to show how to use your product is through photos and videos.

Think of creative ways to share tips and tricks so your content adds value to existing customers while attracting potential customers.

Hold a contest

One of the ways to create content on Instagram is to hold a contest. You can do this in several ways.

For example, ask customers questions about products. Check last week’s content and compete with it. For example, you can ask questions about published content and draw among those who answered correctly.

Holding a contest also helps to increase likes and comments. You can do this for new products as well.

For example, ask followers to tell you what product they see in the photo. Creating a sense of competition among followers increases the effectiveness and engagement rate of a post.

1.Use of statistics and figures

One of the best ways to build your brand and do Instagram content marketing for your business is to share facts and figures.

This could include sharing information directly related to your brand, such as the number of top-selling watches sold to date, or industry-related statistics, such as the fact that 75% of young people use moisturizer on a daily basis. do

2.Use attractive images

In addition to images and videos, there are other content production tools at your disposal. Use infographics and slides in the content program.

Slide posts are the best option for educational content and more people save these posts. In infographics you can talk about different products or tell how to use a product.

Topics such as the benefits and features of a product are suitable for slide posts. In the image below, Colin’s company has used infographics to explain the features of its product.

3.Show your customer reviews

As consumers, we all look for proof before making an online purchase. So we often look to customer reviews, brand reviews, or even third-party websites to ensure our choice.

It would be helpful if the brand collected some of these comments to show that it cares about the voice of customers. For this Instagram content marketing, you may want to create carousel posts or stories from time to time.

4.Relate memes to your business

One of the interesting sources of content is memes. People relate well to these images.

Meme images show the fun side of your brand and help with page engagement. If you want people to recognize you as a creative brand, don’t forget about memes and connect them to your products and business.

An image with a short text can transform the playing field. The following image on the Instagram stream page is an example of a meme.

5.Start a trend

Many people enjoy new internet challenges as a hobby. So if you still don’t know what to post, the good news is that your brand can handle these challenges.

Whether it’s dancing, telling a story, or taking great photos, just make sure the challenge is fun enough, easy enough to complete, and relevant to your brand or product.

6.Team up with influencers

Another strategy you can’t ignore is influencer marketing. But let’s be clear, you don’t always need top-level influencers with millions of followers.

Sometimes it’s more effective to partner with micro-influencers whose values ​​align with your brand. While partnering with influencers is a well-known way to gain attention, whether that attention lasts depends on your other strategies.

Tips for creating successful content on Instagram

Instagram updates its algorithm from time to time. For example, if short videos used to run in Explorer, now it’s Rails’ turn.

As Instagram tries to highlight its new features, these changes show that to be successful on Instagram, you must always be alert and learn the necessary tips to grow in this social network.